Ruben grew up in Sweden and made his way over to the US after publishing the world’s largest music website at the age of 18, garnering 30 million unique visitors in 5 years, before getting acquired by Hollywood.com
Since 1996, Ruben has been immersed in the evolution of the world wide web, building recognizable brands with loyal audiences.
His already successful career in the entertainment industry led to studying at New York Film Academy and Music Business at the Musician’s Institute in Hollywood. He then went on to work as a concert video editor for Live Nation and helmed several video and post production departments of major online publications such as MTV, VH1, Fuse, Celeb TV and Hollywire.
In 2013, he left the entertainment business and began focusing on his childhood dream of becoming an airline pilot.
With only a private pilot’s license and 125 hours of total time to his name, Ruben acquired all of the necessary ratings and became a flight instructor until he achieved 1500 hours in 2 years and 2 months. In 2015, Compass Airlines, a regional airline based of LA was the first airline who took a chance on him and within 15 months he was upgraded to the left seat of the Embray-air E175. After being a Captain there for 3 years, he took a job as a Captain flying the Embraer E-135 for JSX. Then, 7 months later, on a bright Saturday morning, he received an interview invite from a major airline
Despite loving his job at JSX and being home based in Las Vegas, he couldn’t say no to the job offer. Nevertheless, before he new it, Covid entered the picture and Ruben was furloughed just shy of completing his 200th hour on the Airbus A320/A321 based out of LAX.
Outside of flying, his hobbies include building the latest expert mode Legos with my wife, hanging out with their two dogs (a Peagle named Charlie and a Corgi named Bella), jumping out of perfectly good airplanes, and working on side projects, such as mentoring young and and upcoming entrepreneurs with an emphasis on online e-commerce, video production and marketing.
00:00 Ruben reads an excerpt from his travels